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Insights

Notes on building products, systems and models in the AI era. Written by the people who build them, not by a content team.

  1. 5 min

    Yes, we vibe code. No, we don't ship vibe code.

    AI-assisted development is the biggest change to how software gets built in a generation. The teams that win are not the ones that use it least. They are the ones with the strongest standards for what leaves the building.

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  2. 4 min

    Automation is the wrong ambition.

    Saving hours on repetitive tasks is a fine outcome and a small idea. The organisations getting real leverage from AI are redesigning how work moves, not speeding up how it used to.

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  3. 5 min

    The model is the smallest part of the system.

    Enterprise AI projects rarely fail because the model was not clever enough. They fail on data, evaluation, integration and operations. That is where the engineering should go.

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